Last night at Grace Belgravia, the prestigious sanctuary for health, wellbeing, and all-around fabulousness, the curtains were drawn to reveal the luminaries of The Little London Awards 2017. With the gracious support of Powder Byrne, the luxury travel connoisseurs, the evening sparkled with anticipation.
Now in its triumphant third year, The Little London Awards are the beacon of recognition, illuminating the very best in maternity, baby, and children’s offerings across 22 categories. Think of it as a celebration of excellence, a nod from London’s discerning parents, who cast nearly 70,000 votes to anoint their favorites.
Guiding us through this galaxy of excellence was none other than Kate Freud, the maestro behind the curtains of Little London and Baby London magazines. Picture this: an assembly of industry titans, mingling amidst the chic ambiance of Grace Belgravia, sipping champagne and nibbling on delectable canapés.
The icing on this glamorous cake? The Judges’ Categories, handpicked by a league of extraordinary London moms: the esteemed BBC News broadcaster Kate Silverton, the powerhouse Leo Bamford of My Baba, the trailblazing Michelle Kennedy from Peanut, the radiant Sky Sports presenter Natalie Pinkham, and of course, our very own captain, Kate Freud.
In a crescendo of excitement, the ‘Brand of the Year’ crown was bestowed upon the digital oasis of luxury, Nine in the Mirror. Meanwhile, Scamp & Dude emerged victorious as the ‘Best New Brand,’ and the Bugaboo Cameleon3 rolled away with the title of ‘Best Pushchair,’ as decreed by the readers. And let’s not forget Sleepyhead of Sweden, basking in the glow of not one, but two gleaming trophies.
As Caroline Scott, the visionary publisher of Little London and Baby London magazine, eloquently put it: “Since our inaugural voyage in 2015, the landscape of parenting has undergone a metamorphosis. We’ve witnessed the rise of ingenious products, transforming the daily dance of parenthood into a symphony of style and functionality. Each year, we welcome a fresh wave of innovators while paying homage to the timeless classics. These awards are a testament to our enduring love affair with family favorites and the entrepreneurial spirit that propels our industry forward.”
For a complete roster of winners, set sail to www.littlelondonmagazine.co.uk, and prepare to be dazzled.
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